[ { "id": "tool/adcreative-ai", "type": "tool", "category": "platforms-tools", "title": "AdCreative.ai", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "AdCreative.ai（Appier 旗下）", "country": "FR" }, "capabilities": [ "image-generation", "copy-generation", "creative-scoring" ], "marketing_tasks": [ "feed-creative-production", "competitor-monitoring", "landing-page-optimization" ], "pricing": { "model": "subscription", "entry_price": "Starter $39/month（月付；季付 $29/month，年付低至 $20/month，10 credits/月）" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "把\"出创意—打分—看竞品\"做成一条流水线，Creative Insight 转化分和竞品洞察是差异点，对没有设计师的效果广告团队很实用。但产出模板感重、同质化明显，credit 制下 10 张/月的入门档更像试用。API 要 $149/月的 Scale-Up 档。", "best_for": "缺设计资源、以 Meta/Google 效果广告为主的中小投放团队。", "watch_out": "入门档仅 10 个下载 credit，模板化风格用久了容易和同行撞脸。", "reviewed": "2026-07" }, "changelog_watch": "https://www.adcreative.ai/blog", "sources": [ { "url": "https://www.adcreative.ai/blog", "kind": "self-reported", "title": "AdCreative.ai Blog" }, { "url": "https://www.g2.com/products/adcreative-ai/pricing", "kind": "media", "title": "AdCreative.ai Pricing 2026 (G2)" }, { "url": "https://www.capterra.com/p/253052/AdCreativeai/pricing/", "kind": "media", "title": "AdCreative.ai Pricing (Capterra)" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/adobe-firefly", "type": "tool", "category": "platforms-tools", "title": "Adobe Firefly", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2024-05-klarna-ai-marketing-factory" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "finance": 1 }, "common_roles": [ "与Midjourney、DALL-E组合承担图片生成产能" ], "reported_metrics": [ "cost_saving", "production_time_saving" ], "learnings_from_cases": [ { "claim": "生成式AI对营销的最大可量化价值目前在生产端（图片/文案/本地化）的成本与周期压缩，而非投放端", "scope": "高频多市场投放的数字原生品牌", "case": "case/2024-05-klarna-ai-marketing-factory" }, { "claim": "所有节省数字均为品牌自报，引用时应标注口径（年化、预计值）", "scope": "评估企业AI降本案例时", "case": "case/2024-05-klarna-ai-marketing-factory" } ] } } }, { "id": "tool/aisheji", "type": "tool", "category": "platforms-tools", "title": "爱设计AIGC平台", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2023-05-nezha-gt-aigc-pian" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "auto": 1 }, "common_roles": [ "对哪吒GT实拍素材进行AI风格化二创并与实拍混剪，产出17秒车型宣传片" ], "reported_metrics": [ "production_time_saving", "cost_saving" ], "learnings_from_cases": [ { "claim": "「实拍素材+AI风格化二创」的混剪路线能规避纯AI生成的画面失控问题，同时显著压缩制作周期", "scope": "已有高质量实拍素材库的品牌做短视频物料量产", "case": "case/2023-05-nezha-gt-aigc-pian" } ] } } }, { "id": "tool/ant-bailing", "type": "tool", "category": "platforms-tools", "title": "蚂蚁百灵大模型", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2024-01-zhifubao-wufujie" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "finance": 1 }, "common_roles": [ "「飙戏小剧场」让用户上传照片出演经典影视片段，「会说话红包」用AI语音视频合成生成拜年红包", "以像素级可控生成技术产出10万余张藏福图，支撑「大家来找福」找字得福卡玩法；「时空照相馆」实现亲友隔空合影" ], "reported_metrics": [ "creative_throughput" ], "learnings_from_cases": [ { "claim": "把大模型能力包装成「人人可玩」的低门槛创作玩法，是国民级App将AI大规模练兵的有效路径", "scope": "超大DAU平台的节日互动campaign", "case": "case/2024-01-zhifubao-wufujie" }, { "claim": "AI生成把年俗互动从「领卡」升级为「共创」，用创作权提升参与欲和互动时长", "scope": "以UGC为目标的节庆活动", "case": "case/2024-01-zhifubao-wufujie" } ] } } }, { "id": "tool/arcads", "type": "tool", "category": "platforms-tools", "title": "Arcads", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "Arcads AI", "country": "FR" }, "capabilities": [ "video-generation", "avatar-presenter", "copy-generation" ], "marketing_tasks": [ "feed-creative-production", "localization-dubbing" ], "pricing": { "model": "subscription", "entry_price": "Starter $110/month（10 条视频，约 $11/条）" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "AI UGC 广告的代表选手，1000+ AI 演员库加 35+ 语言，把\"找达人拍口播\"压缩成十分钟的批量生成，效果广告团队用它跑 hook 测试极高效。真实感在同类里靠前，但按条计费且小改动也要整条重生成，实际单条可用素材成本远超 $11。API 锁在定制价的 Pro 档。", "best_for": "需要大批量测试 UGC 口播素材的 DTC/App 投放团队。", "watch_out": "1 credit = 1 条视频、改字也要重生成，迭代频繁时成本失控快。", "reviewed": "2026-07" }, "changelog_watch": "https://www.arcads.ai/blog", "sources": [ { "url": "https://www.arcads.ai/", "kind": "self-reported", "title": "Arcads - Create winning ads with AI" }, { "url": "https://www.eesel.ai/blog/arcads-ai-pricing", "kind": "media", "title": "Arcads AI pricing in 2026" }, { "url": "https://www.marketermilk.com/blog/arcads-review", "kind": "media", "title": "Arcads review (Marketer Milk)" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/capcut", "type": "tool", "category": "platforms-tools", "title": "剪映 / CapCut", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "字节跳动 ByteDance", "country": "CN" }, "capabilities": [ "video-generation", "voice-dubbing", "avatar-presenter" ], "marketing_tasks": [ "feed-creative-production", "localization-dubbing", "live-commerce" ], "pricing": { "model": "subscription", "entry_price": "CapCut Standard $9.99/month；Pro $19.99/month（$179.99/年，含 4K 导出+全套 AI 工具）" }, "agent_access": { "mcp_endpoint": null, "api": false, "skill_package": null, "llms_txt": null }, "editorial": { "review": "全球短视频剪辑的默认工具，AI 功能（智能剪口播、数字人、自动字幕、TTS）对中小团队够用且便宜。2026 年初悄悄把老 Pro 改名 Standard 再推 $19.99 新 Pro，变相涨价吃相一般。没有公开渲染 API，开放平台只支持编辑器内插件，自动化只能靠非官方社区方案。", "best_for": "中小团队和达人日常量产短视频、直播切片和带字幕素材。", "watch_out": "无官方服务端 API，GitHub 上的 CapCutAPI/MCP 均为非官方逆向方案，商用有风险。", "reviewed": "2026-07" }, "changelog_watch": null, "sources": [ { "url": "https://www.capcut.com/help/how-much-does-capcut-pro-cost", "kind": "self-reported", "title": "How Much Does CapCut Pro Cost?" }, { "url": "https://bigvu.tv/blog/capcut-free-vs-pro-what-2026s-restructure-actually-gives-you/", "kind": "media", "title": "CapCut 2026 pricing restructure" }, { "url": "https://samautomation.work/capcut-api/", "kind": "media", "title": "CapCut API: Docs, Availability" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/copy-ai", "type": "tool", "category": "platforms-tools", "title": "Copy.ai", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Copy.ai, Inc.", "country": "US" }, "capabilities": [ "copy-generation", "workflow-orchestration", "crm-personalization" ], "marketing_tasks": [ "campaign-planning", "feed-creative-production", "reporting-analysis" ], "pricing": { "model": "subscription", "entry_price": "Starter $49/month（年付约 $36/month）；Workflows 需 Advanced $249/month" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "已经不是当年的文案工具，而是押注 GTM 全流程自动化的 workflow 平台，Workflows API + webhook 让它能嵌进外部系统跑批量内容生产。但定位卡在中间：写作比不过通用 LLM 的性价比，GTM 自动化的核心能力又锁在 $249/月的 Advanced 档，Starter 档价值单薄。", "best_for": "想把线索研究、内容生产串成自动化 GTM 流程的 B2B 增长团队。", "watch_out": "API 与 Workflow 能力只在 Advanced/Enterprise 档开放，$49 入门档基本只是聊天写作。", "reviewed": "2026-07" }, "changelog_watch": null, "sources": [ { "url": "https://www.copy.ai/prices", "kind": "self-reported", "title": "Copy.ai Plans & Pricing" }, { "url": "https://docs.copy.ai/", "kind": "self-reported", "title": "Copy.ai API Quick Start" }, { "url": "https://www.eesel.ai/blog/copy-ai-pricing", "kind": "media", "title": "Copy.ai Pricing Guide" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/doubao-seedance", "type": "tool", "category": "platforms-tools", "title": "Seedance 1.0 Pro（火山引擎）", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2025-10-gugong-baobei-tuanyuanye" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "entertainment": 1 }, "common_roles": [ "解决多主体运动协调问题，让20余件文物在中秋短片中「复活」互动" ], "reported_metrics": [ "video_views", "interaction_volume" ], "learnings_from_cases": [ { "claim": "「AI+文物」把冷展品变成有温度的角色叙事，是文化机构做节日情感营销的新范式", "scope": "博物馆等文化IP机构与AI大模型厂商的联合campaign", "case": "case/2025-10-gugong-baobei-tuanyuanye" } ] } } }, { "id": "tool/doubao-seedream", "type": "tool", "category": "platforms-tools", "title": "豆包·Seedream 4.0（火山引擎）", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2025-10-gugong-baobei-tuanyuanye" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "entertainment": 1 }, "common_roles": [ "高精度生成文物形象，保证文物主体一致性与细纹理逼真度" ], "reported_metrics": [ "video_views", "interaction_volume" ], "learnings_from_cases": [ { "claim": "「AI+文物」把冷展品变成有温度的角色叙事，是文化机构做节日情感营销的新范式", "scope": "博物馆等文化IP机构与AI大模型厂商的联合campaign", "case": "case/2025-10-gugong-baobei-tuanyuanye" } ] } } }, { "id": "tool/ernie", "type": "tool", "category": "platforms-tools", "title": "文心一言", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2023-03-zhongxuegao-sasaa" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "food-beverage": 1 }, "common_roles": [ "与ChatGPT等多款主流AI共同参与产品概念与内容生成" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "「AI打造的产品」本身可以成为传播话题，用AI参与产品共创比单纯AI产出物更易上热搜", "scope": "新品发布期的话题营销，需品牌本身有舆论关注度", "case": "case/2023-03-zhongxuegao-sasaa" }, { "claim": "AI叙事叠加3.5元低价策略帮助高端品牌切入平价市场并弱化「雪糕刺客」争议", "scope": "价格带下探的新消费品牌", "case": "case/2023-03-zhongxuegao-sasaa" } ] } } }, { "id": "tool/heygen", "type": "tool", "category": "platforms-tools", "title": "HeyGen", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "HeyGen, Inc.", "country": "US" }, "capabilities": [ "avatar-presenter", "video-generation", "voice-dubbing" ], "marketing_tasks": [ "feed-creative-production", "localization-dubbing", "brand-film-production" ], "pricing": { "model": "subscription", "entry_price": "Creator $29/month（按年付 $24/month，600 credits/月）" }, "agent_access": { "mcp_endpoint": "https://developers.heygen.com/mcp/overview", "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "数字人口播赛道的事实标准，175+ 语言翻译配音加 OAuth 托管 MCP，是目前对 AI agent 最友好的视频工具之一。产品迭代节奏极快，每月固定发 release。缺点是 credit 制在规模化投放时成本会快速抬升。", "best_for": "需要批量生成多语言口播/本地化广告视频的出海团队。", "watch_out": "按 credit 计费，1080p 长视频消耗快，量大前先算清单条成本。", "reviewed": "2026-07" }, "changelog_watch": "https://www.heygen.com/blog/category/product-updates", "sources": [ { "url": "https://www.heygen.com/pricing", "kind": "self-reported", "title": "HeyGen Pricing" }, { "url": "https://www.heygen.com/model-context-protocol", "kind": "self-reported", "title": "HeyGen MCP" }, { "url": "https://www.pulsemcp.com/servers/heygen-avatar-video", "kind": "media", "title": "Official HeyGen MCP Server | PulseMCP" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/jasper", "type": "tool", "category": "platforms-tools", "title": "Jasper", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Jasper AI, Inc.", "country": "US" }, "capabilities": [ "copy-generation", "workflow-orchestration", "image-generation" ], "marketing_tasks": [ "feed-creative-production", "campaign-planning", "landing-page-optimization" ], "pricing": { "model": "subscription", "entry_price": "Creator $39/month（年付）/ $49/month（月付）" }, "agent_access": { "mcp_endpoint": "https://developers.jasper.ai/docs/jasper-mcp-server", "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "从 AI 写作工具成功转型\"agentic marketing platform\"，2025 年 9 月发布的官方 MCP Server 把品牌语调、Jasper IQ 上下文和治理带进 ChatGPT/Claude/Copilot，这个卡位在营销工具里相当聪明。代价是贵：API 和治理能力锁在 Business 档，Creator 档只是个高级写手。", "best_for": "需要品牌一致性治理、跨工具输出内容的中大型营销组织。", "watch_out": "MCP/API 的完整价值要 Business 企业档才释放，Creator 档体验不出差异化。", "reviewed": "2026-07" }, "changelog_watch": "https://www.jasper.ai/blog", "sources": [ { "url": "https://www.jasper.ai/pricing", "kind": "self-reported", "title": "Jasper Plans & Pricing" }, { "url": "https://developers.jasper.ai/docs/jasper-mcp-server", "kind": "self-reported", "title": "Jasper MCP Server - Getting Started" }, { "url": "https://www.prnewswire.com/news-releases/jasper-introduces-mcp-server-to-power-ai-content-workflows-with-built-in-marketing-context-and-governance-302564495.html", "kind": "media", "title": "Jasper Introduces MCP Server (PR Newswire)" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/jd-yanxi", "type": "tool", "category": "platforms-tools", "title": "京东云言犀大模型", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2024-04-jingdong-caixiao-donge" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "retail": 1 }, "common_roles": [ "以刘强东形象与声音打造AI数字人主播「采销东哥」，在京东家电家居与超市采销直播间讲解13款商品带货" ], "reported_metrics": [ "reach", "proposed:avg_view_duration_lift", "sales_lift" ], "learnings_from_cases": [ { "claim": "创始人IP与数字人技术叠加能制造强事件性流量，冷启动效率远超普通数字人直播间", "scope": "适用于有高知名度创始人/高管IP的品牌做直播首发事件", "case": "case/2024-04-jingdong-caixiao-donge" }, { "claim": "数字人直播「能省钱」但情感连接弱于真人，用户反馈「少了些感情」，长期留存待验证", "scope": "数字人常态化直播场景", "case": "case/2024-04-jingdong-caixiao-donge" } ] } } }, { "id": "tool/jimeng", "type": "tool", "category": "platforms-tools", "title": "即梦 AI（Dreamina）", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "字节跳动（剪映团队）", "country": "CN" }, "capabilities": [ "image-generation", "video-generation", "avatar-presenter" ], "marketing_tasks": [ "feed-creative-production", "brand-film-production", "live-commerce" ], "pricing": { "model": "subscription", "entry_price": "基础会员 ¥79/月（连续包年 ¥659/年，折合约 ¥55/月）；免费用户每日 60 积分" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "字节把 Seedance/Seedream 最强模型装进了这个一站式创作平台，海报排版和中文字体渲染是国内独一档，企业可走火山引擎调用图片/视频/数字人同源 API。免费额度慷慨，是入门门槛最低的国产生成平台。商业化仍在探路，高峰期排队严重。", "best_for": "国内社媒运营团队做中文海报、种草图文和短视频素材。", "watch_out": "高级模型生成排队时间长（有实测 10 秒视频等约 20 分钟），赶投放节点要预留缓冲。", "reviewed": "2026-07" }, "changelog_watch": null, "sources": [ { "url": "https://www.volcengine.com/docs/85621/1817045", "kind": "self-reported", "title": "即梦AI-图片生成4.0 接口文档（火山引擎）" }, { "url": "https://zhuanlan.zhihu.com/p/2004672575469541086", "kind": "media", "title": "即梦会员多少钱？" }, { "url": "https://news.qq.com/rain/a/20260209A067EN00", "kind": "media", "title": "字节即梦AI新品引热议" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/kling", "type": "tool", "category": "platforms-tools", "title": "可灵 Kling AI", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "快手 Kuaishou", "country": "CN" }, "capabilities": [ "video-generation", "image-generation" ], "marketing_tasks": [ "feed-creative-production", "brand-film-production", "live-commerce" ], "pricing": { "model": "subscription", "entry_price": "Standard 约 $10/month（年付 $6.6/month，首月常见 $6.99 促销；去水印+商用从此档起）" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "国产视频生成的头牌，3.0 时代（Video 3.0 Omni、15 秒时长、原生多语言音频）已经和 Sora、Veo 正面掰手腕，且有面向企业的官方 API 开放平台。中美双市场运营、价格比美国同行狠。MCP 生态目前全是社区版，官方缺位。", "best_for": "电商与信息流团队低成本量产带音频的短视频素材。", "watch_out": "订阅积分月底清零不结转，促销价与续费价差异大。", "reviewed": "2026-07" }, "changelog_watch": "https://kling.ai/release-note/release-history", "sources": [ { "url": "https://klingai.com/global/dev", "kind": "self-reported", "title": "KlingAI Open Platform" }, { "url": "https://ir.kuaishou.com/news-releases/news-release-details/kling-ai-launches-30-model-ushering-era-where-everyone-can-be", "kind": "self-reported", "title": "Kuaishou IR: Kling AI 3.0" }, { "url": "https://www.eesel.ai/blog/kling-ai-pricing", "kind": "media", "title": "Kling AI pricing 2026" } ], "evidence": { "cases": [ "case/2024-11-coca-cola-ai-holiday-ad", "case/2025-08-mixue-xuewang-tiedazi" ], "benchmarks": [], "summary": { "n_cases": 2, "industries": { "food-beverage": 2 }, "common_roles": [ "与其他模型组合完成全AI重制圣诞广告（由Secret Level、Silverside AI、Wild Card三家AI工作室执行，共渲染约1万帧）", "AI特效「意想不到的雪王」读懂用户上传照片场景，自动续写雪王剧情，生成千人千面的同框短视频，驱动UGC共创大赛" ], "reported_metrics": [ "reach", "interaction_volume" ], "learnings_from_cases": [ { "claim": "用AI翻拍承载集体情感记忆的经典广告风险极高：效率与测试指标再好，也难抵「灵魂缺失」的舆论反噬", "scope": "有标志性广告遗产的品牌", "case": "case/2024-11-coca-cola-ai-holiday-ad" }, { "claim": "AI成片的手指、物理运动等瑕疵会被网友逐帧放大检视，成为负面传播素材", "scope": "2024-2025年代际的AI视频生成技术", "case": "case/2024-11-coca-cola-ai-holiday-ad" }, { "claim": "把AI生成能力封装成一键特效，可将UGC参与门槛降到「上传一张照片」，形成自传播内容矩阵", "scope": "有强识别度IP形象（如雪王）的大众消费品牌", "case": "case/2025-08-mixue-xuewang-tiedazi" }, { "claim": "IP形象在AI生成中的一致性与动作稳定性是这类玩法成立的技术前提", "scope": "IP角色类AI特效共创", "case": "case/2025-08-mixue-xuewang-tiedazi" } ] } } }, { "id": "tool/leonardo", "type": "tool", "category": "platforms-tools", "title": "Leonardo", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2024-11-coca-cola-ai-holiday-ad" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "food-beverage": 1 }, "common_roles": [ "与其他模型组合完成全AI重制圣诞广告（由Secret Level、Silverside AI、Wild Card三家AI工作室执行，共渲染约1万帧）" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "用AI翻拍承载集体情感记忆的经典广告风险极高：效率与测试指标再好，也难抵「灵魂缺失」的舆论反噬", "scope": "有标志性广告遗产的品牌", "case": "case/2024-11-coca-cola-ai-holiday-ad" }, { "claim": "AI成片的手指、物理运动等瑕疵会被网友逐帧放大检视，成为负面传播素材", "scope": "2024-2025年代际的AI视频生成技术", "case": "case/2024-11-coca-cola-ai-holiday-ad" } ] } } }, { "id": "tool/luma", "type": "tool", "category": "platforms-tools", "title": "Luma", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2024-11-coca-cola-ai-holiday-ad" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "food-beverage": 1 }, "common_roles": [ "与其他模型组合完成全AI重制圣诞广告（由Secret Level、Silverside AI、Wild Card三家AI工作室执行，共渲染约1万帧）" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "用AI翻拍承载集体情感记忆的经典广告风险极高：效率与测试指标再好，也难抵「灵魂缺失」的舆论反噬", "scope": "有标志性广告遗产的品牌", "case": "case/2024-11-coca-cola-ai-holiday-ad" }, { "claim": "AI成片的手指、物理运动等瑕疵会被网友逐帧放大检视，成为负面传播素材", "scope": "2024-2025年代际的AI视频生成技术", "case": "case/2024-11-coca-cola-ai-holiday-ad" } ] } } }, { "id": "tool/midjourney", "type": "tool", "category": "platforms-tools", "title": "Midjourney", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Midjourney, Inc.", "country": "US" }, "capabilities": [ "image-generation", "video-generation" ], "marketing_tasks": [ "feed-creative-production", "brand-film-production" ], "pricing": { "model": "subscription", "entry_price": "Basic Plan $10/month（年付 $8/month）" }, "agent_access": { "mcp_endpoint": null, "api": false, "skill_package": null, "llms_txt": null }, "editorial": { "review": "美学上限依然是图像生成第一梯队，V8 系列在品牌视觉探索上无可替代。但它对自动化极不友好：至今没有官方 API、没有官方 MCP，所有\"Midjourney API\"都是第三方灰色转接。适合人驱动的创意探索，不适合进 agent 流水线。", "best_for": "品牌视觉风格探索和高审美 KV/概念图产出。", "watch_out": "无官方 API，任何程序化接入都是违反 ToS 的第三方方案。", "reviewed": "2026-07" }, "changelog_watch": "https://updates.midjourney.com/", "sources": [ { "url": "https://docs.midjourney.com/hc/en-us/articles/27870484040333-Comparing-Midjourney-Plans", "kind": "self-reported", "title": "Comparing Midjourney Plans" }, { "url": "https://www.eesel.ai/blog/midjourney-pricing", "kind": "media", "title": "Midjourney pricing in 2026" } ], "evidence": { "cases": [ "case/2024-05-klarna-ai-marketing-factory" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "finance": 1 }, "common_roles": [ "替代外部拍摄，批量生成营销图片（Q1超1000张）" ], "reported_metrics": [ "cost_saving", "production_time_saving" ], "learnings_from_cases": [ { "claim": "生成式AI对营销的最大可量化价值目前在生产端（图片/文案/本地化）的成本与周期压缩，而非投放端", "scope": "高频多市场投放的数字原生品牌", "case": "case/2024-05-klarna-ai-marketing-factory" }, { "claim": "所有节省数字均为品牌自报，引用时应标注口径（年化、预计值）", "scope": "评估企业AI降本案例时", "case": "case/2024-05-klarna-ai-marketing-factory" } ] } } }, { "id": "tool/openai-dalle", "type": "tool", "category": "platforms-tools", "title": "DALL-E", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2023-03-coca-cola-create-real-magic", "case/2024-05-klarna-ai-marketing-factory" ], "benchmarks": [], "summary": { "n_cases": 2, "industries": { "food-beverage": 1, "finance": 1 }, "common_roles": [ "让消费者用品牌资产（瓶身、logo等）生成AI艺术作品，优胜作品登上时代广场和皮卡迪利广场大屏", "与Midjourney、Firefly组合承担图片生成产能" ], "reported_metrics": [ "cost_saving", "production_time_saving" ], "learnings_from_cases": [ { "claim": "把生成式AI开放给消费者做UGC共创，可以在不产出官方AI广告的前提下抢占「品牌×AI」话题，且争议风险远低于品牌自己发AI成片", "scope": "拥有强视觉资产的大众消费品牌", "case": "case/2023-03-coca-cola-create-real-magic" }, { "claim": "与OpenAI、Bain共建专属平台并限定品牌素材范围，是控制UGC内容安全的关键机制", "scope": "开放式AI共创活动", "case": "case/2023-03-coca-cola-create-real-magic" }, { "claim": "生成式AI对营销的最大可量化价值目前在生产端（图片/文案/本地化）的成本与周期压缩，而非投放端", "scope": "高频多市场投放的数字原生品牌", "case": "case/2024-05-klarna-ai-marketing-factory" }, { "claim": "所有节省数字均为品牌自报，引用时应标注口径（年化、预计值）", "scope": "评估企业AI降本案例时", "case": "case/2024-05-klarna-ai-marketing-factory" } ] } } }, { "id": "tool/openai-gpt", "type": "tool", "category": "platforms-tools", "title": "GPT-4", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L0", "license": "open", "stub": true, "capabilities": [], "marketing_tasks": [], "sources": [], "evidence": { "cases": [ "case/2023-03-coca-cola-create-real-magic", "case/2023-03-zhongxuegao-sasaa" ], "benchmarks": [], "summary": { "n_cases": 2, "industries": { "food-beverage": 2 }, "common_roles": [ "在CreateRealMagic.com平台上为消费者生成创意文案内容", "参与新品命名与口味创意，产出品牌名Sa'Saa及其多重含义" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "把生成式AI开放给消费者做UGC共创，可以在不产出官方AI广告的前提下抢占「品牌×AI」话题，且争议风险远低于品牌自己发AI成片", "scope": "拥有强视觉资产的大众消费品牌", "case": "case/2023-03-coca-cola-create-real-magic" }, { "claim": "与OpenAI、Bain共建专属平台并限定品牌素材范围，是控制UGC内容安全的关键机制", "scope": "开放式AI共创活动", "case": "case/2023-03-coca-cola-create-real-magic" }, { "claim": "「AI打造的产品」本身可以成为传播话题，用AI参与产品共创比单纯AI产出物更易上热搜", "scope": "新品发布期的话题营销，需品牌本身有舆论关注度", "case": "case/2023-03-zhongxuegao-sasaa" }, { "claim": "AI叙事叠加3.5元低价策略帮助高端品牌切入平价市场并弱化「雪糕刺客」争议", "scope": "价格带下探的新消费品牌", "case": "case/2023-03-zhongxuegao-sasaa" } ] } } }, { "id": "tool/openai-sora", "type": "tool", "category": "platforms-tools", "title": "OpenAI Sora", "form": "model", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "OpenAI", "country": "US" }, "capabilities": [ "video-generation" ], "marketing_tasks": [ "feed-creative-production", "brand-film-production" ], "pricing": { "model": "usage", "entry_price": "API 按秒计费：sora-2 $0.10/sec（720p），sora-2-pro $0.30–0.50/sec；Batch 半价" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "物理一致性和音画同步生成的技术标杆，$0.10/秒的 API 定价让程序化短视频素材第一次算得过账。但产品形态动荡：据多方报道消费者端 App 已于 2026 年 4 月下线，Sora 2 API 也被曝将于 2026 年 9 月落日、由后续模型接替。营销团队应把它当\"能力\"而不是\"平台\"来依赖。", "best_for": "通过 API 程序化批量生成信息流短视频素材的技术型增长团队。", "watch_out": "接入路径变动频繁（消费端下线、API 落日传闻），勿把生产管线单点绑定在 Sora 上。", "reviewed": "2026-07" }, "changelog_watch": "https://openai.com/news/", "sources": [ { "url": "https://chatgpt.com/pricing/", "kind": "self-reported", "title": "ChatGPT Plans" }, { "url": "https://costgoat.com/pricing/sora", "kind": "media", "title": "Sora 2 API Pricing Calculator & Sunset Guide (Jul 2026)" }, { "url": "https://www.eesel.ai/blog/sora-2-pricing", "kind": "media", "title": "Sora 2 pricing guide 2026" } ], "evidence": { "cases": [ "case/2024-06-toys-r-us-sora-brand-film" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "retail": 1 }, "common_roles": [ "生成品牌起源故事影片主体画面（创始人Charles Lazarus童年梦见长颈鹿Geoffrey），AI贡献约80-85%，再叠加VFX与人工修饰" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "「第一支用Sora的品牌片」这一新闻性本身就是媒介策略，可在媒体投入极小的情况下获得全球报道，但同时也会吸引「恐怖谷」式差评（如Engadget称其horrifying）", "scope": "追求技术首发话题的品牌", "case": "case/2024-06-toys-r-us-sora-brand-film" }, { "claim": "当前文生视频尚需大量VFX与人工后期兜底，「纯AI成片」更多是传播话术而非生产事实", "scope": "2024年文生视频工具的商用", "case": "case/2024-06-toys-r-us-sora-brand-film" } ] } } }, { "id": "tool/profound", "type": "tool", "category": "geo-search", "title": "Profound", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Profound (tryprofound.com)", "country": "US" }, "capabilities": [ "seo-geo", "research-insight" ], "marketing_tasks": [ "competitor-monitoring", "reporting-analysis", "landing-page-optimization" ], "pricing": { "model": "subscription", "entry_price": "自助 Starter $99/month（100 credits/月）；企业版另议" }, "agent_access": { "mcp_endpoint": "https://mcp.tryprofound.com/mcp", "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "GEO/AEO（AI 答案引擎优化）赛道的领跑者，能看到品牌在 ChatGPT、Perplexity 等答案引擎里被如何引用，还提供爬虫 bot 日志分析。官方 MCP + TS/Python SDK 的开发者姿态在营销分析工具里罕见地激进。$99 起步价只是入口，真实用量下credit 和 workspace 加购费用会迅速上探。", "best_for": "品牌声量正在从 Google 搜索迁移到 AI 答案引擎的内容与 SEO 团队。", "watch_out": "Agency 场景下每个完整客户工作区 $399/月加购，报价膨胀快。", "reviewed": "2026-07" }, "changelog_watch": "https://www.tryprofound.com/blog", "sources": [ { "url": "https://www.tryprofound.com/pricing", "kind": "self-reported", "title": "Profound Pricing" }, { "url": "https://docs.tryprofound.com/agent-apis/mcp/overview", "kind": "self-reported", "title": "Profound MCP Overview" }, { "url": "https://www.tryprofound.com/blog/making-answer-engine-optimization-accessible-to-every-business", "kind": "self-reported", "title": "Making AEO accessible ($99 起步价公告)" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/runway", "type": "tool", "category": "platforms-tools", "title": "Runway", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Runway AI, Inc.", "country": "US" }, "capabilities": [ "video-generation", "image-generation" ], "marketing_tasks": [ "brand-film-production", "feed-creative-production" ], "pricing": { "model": "subscription", "entry_price": "Standard $12/month（年付）/ $15/month（月付），625 credits/月" }, "agent_access": { "mcp_endpoint": "https://mcp.runwayml.com/mcp", "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "面向专业影视/广告工作流最完整的 AI 视频平台，且开发者体验一流：独立 developer portal、公开 API changelog、官方远程 MCP（OAuth 直连）。平台化策略激进，连 Veo、Seedance 等竞对模型也聚合进来了。credit 消耗快是老问题。", "best_for": "既要创意工具又要 API/MCP 自动化管线的品牌片与广告制作团队。", "watch_out": "625 credits 只够约 52 秒 Gen-4.5 视频，重度使用需 Unlimited 档。", "reviewed": "2026-07" }, "changelog_watch": "https://runwayml.com/changelog", "sources": [ { "url": "https://runwayml.com/pricing", "kind": "self-reported", "title": "Runway Pricing" }, { "url": "https://github.com/runwayml/runway-api-mcp-server", "kind": "self-reported", "title": "runwayml/runway-api-mcp-server" }, { "url": "https://docs.dev.runwayml.com/api-details/api_changelog/", "kind": "self-reported", "title": "Runway API Changelog" } ], "evidence": { "cases": [ "case/2024-11-coca-cola-ai-holiday-ad" ], "benchmarks": [], "summary": { "n_cases": 1, "industries": { "food-beverage": 1 }, "common_roles": [ "与其他模型组合完成全AI重制圣诞广告（由Secret Level、Silverside AI、Wild Card三家AI工作室执行，共渲染约1万帧）" ], "reported_metrics": [], "learnings_from_cases": [ { "claim": "用AI翻拍承载集体情感记忆的经典广告风险极高：效率与测试指标再好，也难抵「灵魂缺失」的舆论反噬", "scope": "有标志性广告遗产的品牌", "case": "case/2024-11-coca-cola-ai-holiday-ad" }, { "claim": "AI成片的手指、物理运动等瑕疵会被网友逐帧放大检视，成为负面传播素材", "scope": "2024-2025年代际的AI视频生成技术", "case": "case/2024-11-coca-cola-ai-holiday-ad" } ] } } }, { "id": "tool/synthesia", "type": "tool", "category": "platforms-tools", "title": "Synthesia", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "Synthesia Ltd.", "country": "UK" }, "capabilities": [ "avatar-presenter", "video-generation", "voice-dubbing" ], "marketing_tasks": [ "localization-dubbing", "brand-film-production", "feed-creative-production" ], "pricing": { "model": "subscription", "entry_price": "Starter $29/month（年付 $264/年，约 $22/month，10 分钟视频/月）" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "企业级数字人视频的标杆，Express-2 头像和 3.0 平台（Video Agents、AI Dubbing）在合规和品牌管控上比 HeyGen 更\"企业\"。但对营销团队算账不友好：Starter 每月只有 10 分钟，API 要 $89/月的 Creator 档才解锁，也没有官方 MCP。", "best_for": "重合规的 B2B 企业做培训、产品讲解和多语言企业视频。", "watch_out": "入门档视频分钟数极少且不含 API，实际可用门槛在 Creator 档以上。", "reviewed": "2026-07" }, "changelog_watch": "https://www.synthesia.io/updates", "sources": [ { "url": "https://www.synthesia.io/pricing", "kind": "self-reported", "title": "Synthesia Pricing" }, { "url": "https://docs.synthesia.io/changelog", "kind": "self-reported", "title": "Synthesia API updates" }, { "url": "https://www.eesel.ai/blog/synthesia-pricing", "kind": "media", "title": "Synthesia pricing 2026" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/tencent-zhiying", "type": "tool", "category": "platforms-tools", "title": "腾讯智影", "form": "saas", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L2", "license": "open", "vendor": { "name": "腾讯 Tencent", "country": "CN" }, "capabilities": [ "avatar-presenter", "video-generation", "voice-dubbing" ], "marketing_tasks": [ "feed-creative-production", "live-commerce", "localization-dubbing" ], "pricing": { "model": "subscription", "entry_price": "高级会员 398 元/年（每月 10 分钟数字人视频）；数字人时长按需 8 元/分钟起；照片定制数字人首年 3999 元" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "腾讯系的在线数字人+智能视频创作平台，免费档每月 5 分钟数字人视频，对国内政务、教育、本地商家类口播内容够用且合规背书强。但产品迭代明显慢于即梦和 HeyGen，形象自然度和生态开放度都不占优，企业 API 走定制报价、透明度低。", "best_for": "预算有限、需要合规稳妥的国内机构号做数字人口播视频。", "watch_out": "API 对接走企业定制报价，公开文档少；产品更新节奏偏慢。", "reviewed": "2026-07" }, "changelog_watch": null, "sources": [ { "url": "https://zenvideo.qq.com/home", "kind": "self-reported", "title": "腾讯智影官网" }, { "url": "https://blog.csdn.net/weixin_41850878/article/details/139505476", "kind": "media", "title": "腾讯智影数字人功能体验与会员价格" }, { "url": "https://zhuanlan.zhihu.com/p/625344133", "kind": "media", "title": "腾讯智影产品体验及应用" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } }, { "id": "tool/tongyi-wanxiang", "type": "tool", "category": "platforms-tools", "title": "通义万相（Wan）", "form": "model", "market": "global", "created": "2026-07-04", "updated": "2026-07-04", "verification": "L1", "license": "open", "vendor": { "name": "阿里巴巴（阿里云/通义）", "country": "CN" }, "capabilities": [ "image-generation", "video-generation" ], "marketing_tasks": [ "feed-creative-production", "brand-film-production" ], "pricing": { "model": "usage", "entry_price": "阿里云百炼 API 按量计费（文生图约 ¥0.2/张档位；新用户自动获免费额度）" }, "agent_access": { "mcp_endpoint": null, "api": true, "skill_package": null, "llms_txt": null }, "editorial": { "review": "阿里的图像/视频生成模型系列，wan2.6 对中文提示词是母语级理解，且 Wan2.x 部分版本开源，是国产模型里对开发者最开放的路线之一。通过百炼平台按量计费、价格卷到底，还有阶梯折扣和资源包。它本质是模型+API，不是给营销人员开箱即用的创作套件。", "best_for": "自建内容生产管线、需要中文语义精准的图像/视频 API 的技术团队。", "watch_out": "面向开发者而非运营人员，无 API 能力的团队需借助百炼工作流或第三方前端。", "reviewed": "2026-07" }, "changelog_watch": "https://help.aliyun.com/zh/model-studio/model-release-notes", "sources": [ { "url": "https://tongyi.aliyun.com/wan/", "kind": "self-reported", "title": "万相 | 领先的AI视频与图像生成模型" }, { "url": "https://help.aliyun.com/zh/model-studio/model-pricing", "kind": "self-reported", "title": "阿里云百炼模型价格" }, { "url": "https://help.aliyun.com/zh/model-studio/text-to-video-api-reference", "kind": "self-reported", "title": "万相文生视频 API 参考" } ], "evidence": { "cases": [], "benchmarks": [], "summary": { "n_cases": 0, "industries": {}, "common_roles": [], "reported_metrics": [], "learnings_from_cases": [] } } } ]