# AI Marketing Brief

> Weekly brief for marketers and their AI agents: information to know,
> actions to take, skills to have. Five tags: AIGC creative, GEO/AI-search,
> marketing automation, platforms & tools, research & reports.

## Issue #1 (2026-07-06)
- information: intel/2026-06-openai-chatgpt-ads-cannes-debut, intel/2026-06-emarketer-ai-ad-forecast, intel/2026-06-cannes-lions-claude-film-grand-prix-ai-narrative, intel/2026-06-tmall-618-ai-star-cards, intel/2026-06-618-ai-digital-human-livestream, intel/2026-07-cloudflare-pay-per-use, intel/2026-07-kling-3b-financing
- actions: action/2026-07-06-1, action/2026-07-06-2, action/2026-07-06-3, action/2026-07-06-4

## Cases
- case/2023-03-coca-cola-create-real-magic [aigc-creative]: Coca-Cola「Create Real Magic」AI共创艺术平台 [L2]
- case/2023-03-zhongxuegao-sasaa [aigc-creative]: 钟薛高发布首款AI打造雪糕Sa'Saa：命名、口味、包装均由AI主导 [L2]
- case/2023-05-nezha-gt-aigc-pian [aigc-creative]: 爱设计×哪吒汽车：AIGC二创17秒哪吒GT宣传片，2天完成 [L1]
- case/2023-06-virgin-voyages-jen-ai [aigc-creative]: Virgin Voyages「Jen AI」：Jennifer Lopez数字分身个性化邀请函 [L2]
- case/2023-07-volkswagen-elis-regina-ai [aigc-creative]: Volkswagen巴西70周年AI「复活」歌手Elis Regina [L2]
- case/2023-08-guangqifengtian-saina [aigc-creative]: 蓝标数字×广汽丰田赛那「旅程与AI，无可替代」AIGC共创campaign [L1]
- case/2024-01-zhifubao-wufujie [aigc-creative]: 支付宝2024五福节：百灵大模型驱动四大AI互动玩法 [L2]
- case/2024-03-under-armour-aj-ai-film [aigc-creative]: Under Armour × Anthony Joshua「Forever Is Made Now」AI广告片 [L2]
- case/2024-04-jingdong-caixiao-donge [aigc-creative]: 京东「采销东哥」刘强东AI数字人直播首秀 [L2]
- case/2024-04-pedigree-adoptable [aigc-creative]: Pedigree「Adoptable」：AI让每只收容所流浪狗成为广告主角 [L2]
- case/2024-05-klarna-ai-marketing-factory [marketing-automation]: Klarna「AI营销工厂」：生成式AI年省1000万美元营销成本 [L2]
- case/2024-06-toys-r-us-sora-brand-film [aigc-creative]: Toys"R"Us首支Sora生成品牌片「The Origin of Toys"R"Us」 [L2]
- case/2024-07-jianlibao-zhongguoqi [aigc-creative]: 健力宝40周年奥运营销：0实拍AIGC影片《1984中国气》 [L1]
- case/2024-07-lianxiang-ai-saichang [aigc-creative]: 联想巴黎奥运「用AI打造赛场全宇宙」AIGC视觉共创 [L1]
- case/2024-07-mango-teen-ai-models [aigc-creative]: Mango Teen「Sunset Dream」全AI生成模特campaign [L2]
- case/2024-11-coca-cola-ai-holiday-ad [aigc-creative]: Coca-Cola AI重制版圣诞广告「Holidays Are Coming」 [L2]
- case/2025-04-tongrentang-ai-wan [aigc-creative]: 同仁堂《AI「丸」儿转养生宇宙》：AIGC重构古人IP做年轻化养生营销 [L1]
- case/2025-05-zalando-ai-imagery [marketing-automation]: Zalando AI影像量产与「数字孪生」模特体系 [L2]
- case/2025-08-mixue-xuewang-tiedazi [aigc-creative]: 蜜雪冰城×快手可灵AI《来了铁搭子》：「意想不到的雪王」AI特效UGC共创 [L2]
- case/2025-09-vodafone-ai-influencer [aigc-creative]: Vodafone德国TikTok「AI网红」带货测试 [L2]
- case/2025-10-gugong-baobei-tuanyuanye [aigc-creative]: 故宫博物院×火山引擎《故宫宝贝团圆夜》：AI让20余件文物「复活」 [L1]
- case/2025-11-tangchenbeijian-gantanjijing [aigc-creative]: 汤臣倍健30周年全AI品牌大片《敢探极境》 [L2]

## Tools
- tool/adcreative-ai [platforms-tools]: AdCreative.ai (evidence: 0 cases)
- tool/adobe-firefly [platforms-tools]: Adobe Firefly (evidence: 1 cases)
- tool/aisheji [platforms-tools]: 爱设计AIGC平台 (evidence: 1 cases)
- tool/ant-bailing [platforms-tools]: 蚂蚁百灵大模型 (evidence: 1 cases)
- tool/arcads [platforms-tools]: Arcads (evidence: 0 cases)
- tool/capcut [platforms-tools]: 剪映 / CapCut (evidence: 0 cases)
- tool/copy-ai [platforms-tools]: Copy.ai (evidence: 0 cases)
- tool/doubao-seedance [platforms-tools]: Seedance 1.0 Pro（火山引擎） (evidence: 1 cases)
- tool/doubao-seedream [platforms-tools]: 豆包·Seedream 4.0（火山引擎） (evidence: 1 cases)
- tool/ernie [platforms-tools]: 文心一言 (evidence: 1 cases)
- tool/heygen [platforms-tools]: HeyGen (evidence: 0 cases)
- tool/jasper [platforms-tools]: Jasper (evidence: 0 cases)
- tool/jd-yanxi [platforms-tools]: 京东云言犀大模型 (evidence: 1 cases)
- tool/jimeng [platforms-tools]: 即梦 AI（Dreamina） (evidence: 0 cases)
- tool/kling [platforms-tools]: 可灵 Kling AI (evidence: 2 cases)
- tool/leonardo [platforms-tools]: Leonardo (evidence: 1 cases)
- tool/luma [platforms-tools]: Luma (evidence: 1 cases)
- tool/midjourney [platforms-tools]: Midjourney (evidence: 1 cases)
- tool/openai-dalle [platforms-tools]: DALL-E (evidence: 2 cases)
- tool/openai-gpt [platforms-tools]: GPT-4 (evidence: 2 cases)
- tool/openai-sora [platforms-tools]: OpenAI Sora (evidence: 1 cases)
- tool/profound [geo-search]: Profound (evidence: 0 cases)
- tool/runway [platforms-tools]: Runway (evidence: 1 cases)
- tool/synthesia [platforms-tools]: Synthesia (evidence: 0 cases)
- tool/tencent-zhiying [platforms-tools]: 腾讯智影 (evidence: 0 cases)
- tool/tongyi-wanxiang [platforms-tools]: 通义万相（Wan） (evidence: 0 cases)

## Intel
- intel/2025-07-cloudflare-pay-per-crawl [geo-search]: Cloudflare Pay-per-crawl：基于 HTTP 402 的机器可读收费协议 [L2]
- intel/2025-08-tollbit-agent-paywall [geo-search]: TollBit：出版商侧的 agent 收费墙与内容授权市场 [L2]
- intel/2025-09-digiday-publisher-mcp-analysis [research-reports]: Digiday：出版商的 MCP 变现至今是纸面市场 [L2]
- intel/2025-09-google-llms-txt-speculative [geo-search]: Google 称 llms.txt「纯属投机」，采用争议持续 [L1]
- intel/2025-09-jasper-mcp-launch [platforms-tools]: Jasper 发布官方 MCP Server：品牌语调与治理能力接入 ChatGPT/Claude/Copilot [L2]
- intel/2026-02-microsoft-publisher-content-marketplace [geo-search]: 微软宣布 Publisher Content Marketplace：出版商与 AI 开发者的内容授权市场 [L2]
- intel/2026-04-human-agentic-traffic-report [research-reports]: HUMAN Security 报告：71% 的 agentic 流量来自「装人浏览」的浏览器型 agent [L2]
- intel/2026-06-618-ai-digital-human-livestream [marketing-automation]: 618 变成「AI 大促」：京东数字人直播服务超 7 万商家，开门红 4 小时开播商家增 6 倍 [L2]
- intel/2026-06-cannes-lions-claude-film-grand-prix-ai-narrative [aigc-creative]: 戛纳狮子节 2026：Claude「反 AI 广告」超级碗战役夺影片全场大奖，评审风向从 AI 炫技转向人类创意 [L2]
- intel/2026-06-emarketer-ai-ad-forecast [research-reports]: eMarketer 首份美国 AI 广告支出预测：2026年320亿美元，八成花在 AI 内容"旁边" [L2]
- intel/2026-06-getty-openai-display-deal [geo-search]: Getty Images 与 OpenAI 签署多年期展示协议，授权图片进入 ChatGPT 回答 [L2]
- intel/2026-06-google-ads-tos-ai-automation [platforms-tools]: Google Ads 更新服务条款：授权 Google 用自动化系统代客生成与投放广告 [L1]
- intel/2026-06-hearst-aura-iq-agentic-ad-platform [marketing-automation]: 赫斯特杂志推出 AURA IQ 代理式广告平台：RFP 响应、受众构建从数小时缩到几分钟 [L2]
- intel/2026-06-llmstxt-reality-check [geo-search]: llms.txt 采用量一年涨8.8倍，但97%文件零请求；Google 明确其对搜索无作用 [L2]
- intel/2026-06-mckinsey-cannes-signals [research-reports]: 麦肯锡戛纳观察：60%营销人高频用 AI，仅10%重构了工作流 [L2]
- intel/2026-06-meta-brand-memory [platforms-tools]: Meta 在戛纳发布端到端 AI 创意方案与 Brand Memory 功能 [L2]
- intel/2026-06-moengage-acquires-aampe [marketing-automation]: MoEngage 收购 Aampe：给每个用户配一个 AI 决策 agent，每周处理超 2000 亿次决策 [L2]
- intel/2026-06-openai-chatgpt-ads-cannes-debut [platforms-tools]: OpenAI 首次亮相戛纳狮子节，向 CMO 正式推销 ChatGPT Ads：「我们现在就是一家广告公司」 [L2]
- intel/2026-06-salesforce-acquires-fin [marketing-automation]: Salesforce 36 亿美元收购 Fin（原 Intercom）：自称平均自动解决 76% 客服量的 AI agent 并入 Agentforce [L2]
- intel/2026-06-tmall-618-ai-star-cards [aigc-creative]: 天猫 618「AI 时代的明星营销」：AI 海报 + 分级抽卡 + 用户 AI 定制明星卡牌超 1300 万张 [L1]
- intel/2026-06-zeta-palantir-athena-partnership [marketing-automation]: Palantir 与 Zeta Global 结盟：Data Cloud 重构于 Foundry 之上，打造「代理式营销操作系统」Athena [L2]
- intel/2026-07-cloudflare-pay-per-use [geo-search]: Cloudflare 从 Pay Per Crawl 升级到 Pay Per Use，并将默认拦截混合用途 AI 爬虫 [L2]
- intel/2026-07-cn-agencies-ai-ad-second-half-roundtable [aigc-creative]: 中国创意代理商群访：AI 广告进入「下半场」，从「怎么做」转向「该怎么用」 [L1]
- intel/2026-07-kling-3b-financing [platforms-tools]: 可灵AI宣布至多30亿美元融资，腾讯阿里百度首次同台投资 [L2]
- intel/2026-07-sora-api-pricing-sunset [platforms-tools]: Sora API 按秒计费让程序化短视频第一次算得过账，但接入路径动荡 [L1]